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Walkers

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*D&AD New Blood Wooden Pencil Winner 2022

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Crisps Against Humanity

Most of us say “I’m fine”. Most of us are lying. To open people up and get them to share how bad they really feel, Walkers is partnering with Cards Against Humanity to release special edition bags of unhinged crisps.

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We created different Crisps Against Humanity flavor packs based on the biggest issues Brits struggle with.

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Each bag name is based on relatable friendship, financial, career, and relationship issues.

Within each bag, we inserted a card with resources and mental health call lines.

CW: Elliana Levi

*Behind the Scenes

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